Paramount+ arrives this Thursday.
You know, the giant mountain climbed by all those characters from CBS, Viacom networks and Paramount during the Super Bowl. It is the first major streaming network rebranding since HBO Max, but Paramount opted for the plus sign instead (another Apple innovation Disney also chose to follow).
Paramount+ is not a great name, but it's better than its predecessor CBS All Access which no one ever understood. It's a much better name than Peacock, which still reeks of "marketing genius" and zero practicality. This one was in the cards when Spike got rebranded as The Paramount Network. Everything is in a name - just ask Netflix.
But what exactly is Paramount+? When CBS and Paramount merged in 2019, it made sense to gather their properties under one roof. A major network, plenty of cable channels, and the Paramount film library is a worthy depository of content. After watching the confusing launch of HBO Max, Paramount had time to do this the right way.
CBS All Access had potential but a ridiculous price point for what it offered. If you are a Star Trek fan, it's bliss. It featured The Good Wife follow-up The Good Fight which stands on its own as a provocative watch. But everything else was CBS reruns, a few originals, and it felt pretty underwhelming.
If you currently have CBS All Access, all you have to do is go to Paramount+ with your existing login. That's it. Your account automatically transfers. Lesson learned from the HBO Go Now Max disaster.
If you're new to the service, there are separate plans a la Hulu for limited commercial or ad-free viewing (ad-free includes download capability). If you sign up annually versus monthly, you'll save a few bucks. The code PARAMOUNTPLUS gets you 50% off for a full year which is the way to go.
Here are some Paramount+ pluses. All the CBS shows in one place plus Star Trek originals, The Good Fight and Chappelle's Show. A deep dive into old CBS programs is on the table as well. On the movie side, new releases will be offered shortly after theatrical release as will old school franchises like Star Trek and James Bond. They promise live sports like the NFL and plenty of soccer.
This one is all about taste. If you have an affinity for any of the titles above and are excited about the next Mission Impossible film, Paramount+ could be for you. Any streaming service is worth a shot during its first year at a price point where they're giving it away. Break out your climbing gear and give Paramount+ a shot. Worst case, you just jump off the mountain into a sea of other streamers.
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