COVID can stop anything...except an awards show. 'Tis the season.
As the Golden Globes proved only a short time ago, it's difficult for even the most talented hosts to pull off an entertaining three hour show celebrating the finest in the industry. Ratings are low for a reason.
Where did this awards show obsession come from, and why did viewers stop caring? It wasn't COVID...it was accessibility. Back in the day when the Oscars got numbers that rivaled the Super Bowl, that viewing experience was a unique one. The red carpet provided the only access to the biggest movie stars. They were not "just like us." And it worked.
These days, a quick internet search provides photos and the latest dirt on your favorite entertainment celeb. With so many ways to become famous, it's difficult to stand out from amongst the crowd. And it's not all that special anymore. Awards shows fight an uphill battle when you can jump on Tik Tok to be entertained.
This weekend's awards shows have actually managed to change with the times - The Grammys and The Kids Choice Awards. Ratings might not show it, but these extravaganzas have never been about who wins or loses. They're all about entertainment, the reason that we watch TV in the first place.
Nickelodeon saw an opening 34 years ago and ripped a page out of the MTV (remember that network?) playbook. Create an awards show for the kids demographic and advertisers will jump right in. Not only that, any celeb in TV, movies and music that yearns for this audience will show up too. Win-win-win.
Childhood Nick star Kenan Thompson hosts KCA 2021 which will still have the slime and meaningless trophies for those hyping their latest projects. The vibe will be light, kids will scream, and a surprise A-lister will show up (probably for their own kids who are Nick fans) to be slimed. It's always about the spectacle and never about the blimps.
When it comes to the EGOTs, The Grammys were first to recognize its format desperately needed to change. A host's monologue was followed by tons of gramophone presentations for all genres of music with some performances scattered in. If you waited a couple hours, maybe you saw your favorite band perform a hit. That had to go.
Trevor Noah hosts the 63rd annual presentation which shifted back from January to March. With all due respect to Trevor, it doesn't matter who the host is. The Grammys have transformed into a 3 hour concert featuring all types of acts. You can thank Dick Clark and his American Music Awards for the programming nudge. That meaningless awards show emphasized the value of a big star performing rather than making an acceptance speech.
The Grammys learned that lesson. If you're not up on today's music, there's a tribute to a legendary artist. New musicians team with old ones. Eventually Trevor and some music stars will get to the awards, but they really don't matter. It's all about the music...as it should be.
Awards shows simply need to keep in mind that most of us read about who wins the next day. We are stuck at home courtesy of COVID, so please...entertain us!
(Shows Premiering That I'm Not A Fan Of But You Might Be!)
The Masked Singer (FOX) - One of the stupidest premises I've ever heard premieres its 5th season on Wednesday. Who's the dummy now?
Stay Out Of The Fucking Attic (SHUDDER) - Now that's a title. Thursday night.